The Whole Truth

May 03

2011

Big Fat Internet Marketing Lies – the REAL cost

by Alexis Martin Neely - Posted in Entrepreneurism |

If you love the idea of marketing on the internet but you have no idea where to start, I have great news: my friend MichelePW, your Ka-Ching Marketing Strategist, along with Wakeupcallcoach (Amy Ahlers) and Christine Arylo, founders of Inner Mean Girl Reform School, is offering a free 3-part video series – “The 3 BIG FAT LIES Entrepreneurs Tell Themselves about Internet Marketing that Are Simply Just NOT True.” Click here to watch it.

Enjoy this guest post from Michele about Big Fat Internet Marketing Lies – she’s got it all right.

It breaks my heart.  For the past 13 years I’ve worked with hundreds of entrepreneurs and small business owners, which is why I can tell you this with absolute certainty.

It is NOT easy to own your own business. In fact, all of you entrepreneurs reading this should stop and pat yourself on the back right now.

(I mean it. Stop and pat yourself on the back. I don’t care how successful or unsuccessful you think you are — you’re doing it. You’ve chosen a path that can be scary and frustrating and risky but it also can bring you the BIGGEST rewards and the HIGHEST highs.)

So if owning a business is tough, why would you make it all that tougher on yourself by believing the “lies” out there about Internet Marketing?

You see, there are a lot of beliefs swirling around out there about Internet Marketing that are either half-truths, sort-of-true-but-you-don’t-know-the-whole-context or just an out-and-out lie.

The problem is you may not know what is REALLY true and what you only THINK is true.

Actually that’s not the biggest problem. The BIGGEST problem is when you believe these half-truths or lies and then you blame YOURSELF when Internet Marketing doesn’t work for you.

THAT is the real cost of these lies. You blame yourself, the Universe, the economy, your products, etc. for what you PERCEIVE to be a failure. When, in actuality, it’s something else entirely. For instance:

  • Maybe you’re using the wrong Internet Marketing strategy
  • Maybe you’re using the right Internet Marketing strategy but you’re skipping some crucial steps because you don’t realize they’re crucial
  • Maybe your expectations are wrong  (maybe you’re more of a success than you realize!)
  • Or it’s something else that is EASY to fix and has nothing to do with the “story” you’ve created around your failure

I want you to take a deep breath right now and open yourself up to this new reality. It’s not YOU that’s the problem. It’s something else — something outside of yourself and something that’s easily fixable.

How does that feel?

What if THAT was the truth? Not these Big Fat Internet Marketing lies you’re most likely telling yourself right now?

So, do you want to hear MY take on the Top 3 Big Fat Internet Marketing lies are? I’ve created a 3-part video series with the co-founders of the Inner Mean Girl Reform School Christine Arylo and Amy Ahlers.  I partnered with them because they specialize in helping women transform their negative self-sabotaging beliefs into self-empowering ones. Here’s the link: Watch the videos.